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A product video is one that explains and visually exhibits a product's tangible benefits. A lot of product videos tend to emphasize a product's unique features, but one chief thing that truly differentiates a good product video is its ability to exhibit how it solves problems.
A product video or tutorial video shows how your product or service works. It is important that your potential clients see what you offer in action! This makes its benefits clear and builds trust towards your brand, which drives sales.
Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your goods. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
Talking about visual, the most important thing connected to eCommerce are the images of your products. Great images can increase your sales.